Easter is almost approaching, therefore it’s time to start organising your holiday marketing plans. It can be difficult to stand out from the crowd and draw people to your business when there is so much competition. Yet, you can make your Easter advertising a tremendous hit with a little imagination and originality. This post will […]

At Varii, we are aware of the difficulties faced by event planners while putting together events. There are several obstacles that can stand in the way of success, whether you’re organising a big conference or a small networking event. This article will examine some of the typical difficulties that event planners encounter and provide advice […]

At Varii, we understand the importance of staffing an exhibition stand to create a memorable and successful event. Our team has years of experience in event staffing, and we’re excited to share our pro tips with you. In this article, we’ll cover everything you need to know to staff an exhibition stand like a pro.

Companies are always looking for ways to set themselves apart from the competition and draw in their target market in today’s cutthroat business environment. Using promotional staff to represent and promote a business has become a common and successful tactic in recent years. Promotional personnel can assist businesses in achieving their marketing goals and fostering […]

Many of our clients find that sales tend to slow down in the summer but here at Varii, we believe you can still add some sizzle to your brand by tailoring your marketing strategies to fit this season. Some businesses hold off on any marketing provisions in the summer, trying to survive until later seasonal […]

Street team marketing could be for you if you’re looking for new marketing strategies in 2022. Rather than spending a fortune on flyering, events and paid ads, which doesn’t always work, a street team will engage with your customers where they work, play and live! Street team marketing is a form of experiential marketing where […]

Marketing is one industry that evolves so quickly. For any business owner, regardless of industry, it can be challenging to keep up to date with marketing best practices while being ahead of your competitors and engaging your demographic’s interest. Here we look at 5 on-trend and useful marketing tips we love, to support and optimize […]

Content is one of the first things that your customer connects with when approaching your brand. Impactful content carries your brand’s unique voice, your story, and your pitch across all platforms, so it’s vital your brand’s voice remains consistent at every customer touchpoint. Consistency also applies when you deploy content marketing. Your content needs to […]

When you’ve invested time, money and energy into showcasing your brand at a trade show, you’ll rightly want to ensure you reap the rewards for your efforts. Unfortunately, more often than not, we see many events fall short on brand presence at trade shows, especially if your competitors have stronger stands, offering more benefits and […]

Product launching can be one of the most exciting times for a brand. After spending countless hours developing, researching, testing, and fine tuning your ‘baby’, it’s now time to get it on the production line ready for your consumers… but before this happens, you need to cultivate a ‘hype’ around your product. Experiential marketing is […]