Leaflets are a powerful marketing tool, but even a small printing mistake can make your campaign look unprofessional, cost more money, or fail to deliver results. Whether you're a business owner, marketer, or designer, understanding common printing mistakes can save you time, money, and frustration.
Here’s a guide to the most common leaflet printing mistakes and how to avoid them.
1. Low-Resolution Images: Blurry and Unprofessional
The Problem:
Using low-resolution images results in blurry, pixelated, or distorted graphics when printed. A leaflet should look sharp and high-quality, not like it came from a cheap printer.
How to Avoid It:
✅ Always use images with a resolution of at least 300 DPI (dots per inch) for print.
✅ Avoid downloading images from the internet, as most are only 72 DPI (too low for printing).
✅ Use vector graphics (SVG, AI, EPS) for logos to ensure crisp printing at any size.
2. Poor Font Choices: Hard-to-Read Text
The Problem:
Fonts that are too small, too decorative, or blend into the background make leaflets difficult to read. If people can’t read your message, your leaflet is useless.
How to Avoid It:
✅ Use a minimum font size of 10-12pt for body text and 16-20pt for headlines.
✅ Choose clear, professional fonts like Arial, Helvetica, or Roboto instead of overly decorative fonts.
✅ Make sure there’s enough contrast between the text and background for readability.
3. Incorrect Bleed and Margins: Risk of Cutting Errors
The Problem:
Printing companies trim leaflets to size, so if your design doesn’t account for bleed, important elements might get cut off.
How to Avoid It:
✅ Always add a 3mm bleed around the edges of your design.
✅ Keep important text and logos at least 5mm away from the edges (safe zone).
✅ Use the printer’s template and guidelines to ensure proper sizing.
4. Wrong Colour Mode: RGB vs. CMYK
The Problem:
Digital designs use RGB (Red, Green, Blue) colours, while printers use CMYK (Cyan, Magenta, Yellow, Black). If you submit a file in RGB, colors may print incorrectly—looking dull or washed out.
How to Avoid It:
✅ Always design your leaflet in CMYK mode (most design software allows this setting).
✅ Request a proof print from the printer to check colours before mass printing.
5. Overcrowded Design: Too Much Information
The Problem:
A leaflet stuffed with too much text and too many images overwhelms the reader. A cluttered design distracts from your key message.
How to Avoid It:
✅ Focus on one main message or offer per leaflet.
✅ Use white space to keep the layout clean and easy to read.
✅ Stick to 3-4 colours and 1-2 fonts for a professional look.
6. Spelling and Grammar Mistakes: Unprofessional First Impression
The Problem:
A single typo can damage your credibility and make your business look unprofessional.
How to Avoid It:
✅ Triple-check spelling and grammar before printing.
✅ Use spell-check tools like Grammarly.
✅ Ask a second person to proofread the text—fresh eyes catch mistakes you might miss.
7. Wrong Paper Choice: Cheap Feel, Poor Durability
The Problem:
Thin, flimsy paper makes your leaflet feel cheap, while overly thick paper may increase printing costs unnecessarily.
How to Avoid It:
✅ Choose 130-170gsm paper for standard leaflets.
✅ Use glossy paper for a premium feel or matte paper for a modern, elegant look.
✅ For long-lasting leaflets, consider lamination or a thicker stock (200gsm+).
8. Not Checking a Proof Before Printing
The Problem:
Skipping the proofing step can lead to misaligned text, colour errors, or missing details in the final print.
How to Avoid It:
✅ Always request a digital proof from your printer before finalizing the order.
✅ If possible, order a single sample print before bulk printing.
✅ Review every detail carefully—check text, alignment, and colours.
9. No Clear Call-to-Action (CTA)
The Problem:
A leaflet without a strong CTA leaves people unsure of what to do next. You need to guide them to take action.
How to Avoid It:
✅ Use action-driven phrases like:
- “Call Now for a Free Quote”
- “Visit Our Website to Claim Your Discount”
- “Limited Offer – Act Fast!”
✅ Make your CTA bold and easy to find on the leaflet.
10. Choosing the Wrong Printing Company
The Problem:
Not all printing companies offer the same quality and reliability. Choosing a cheap, low-quality printer can result in bad prints, delays, or wasted money.
How to Avoid It:
✅ Research customer reviews before selecting a printing company.
✅ Ask for samples of their work to check quality.
✅ Compare prices and turnaround times from multiple printers.
Final Thoughts: Get It Right the First Time
Leaflet printing mistakes waste time, money, and marketing opportunities. By avoiding these common errors—using high-resolution images, proper bleed settings, CMYK colour mode, readable fonts, and a strong CTA—you’ll ensure your leaflets look professional and effective.
A well-printed leaflet leaves a lasting impression and helps you achieve better results. So, take the time to double-check your design and work with a reliable printer to get it right the first time!
🚀 Need help designing or printing your perfect leaflet? Let’s get started today! 🚀
