The first glance in the marketing environment is essential. Fliers and handouts are the initial marketing communication point with customers and are normally used when introducing a new product in the market by a firm. Using techniques of folding the papers makes your flyers interesting and out of the normal expectation of users. Here are 10 creative folding techniques to consider for your next leaflet distribution:
1. Tri-Fold
The tri-fold is one of the basic folding styles, it is preferred and commonly used in various folding. They take up the entire space on the flyer and split it into 3 equal portions which gives enough room for information, images and action prompts. This format is perfect for presenting information or even a review with a lot of textual detail in the small, space-saving, and elegant blocks.
2. Z-Fold
The Z-fold forms a concertina style leaflet which is created out of one piece and wherein each has to fold on another in the same manner as a fan. This method is ideal when you need to send a message in parts, explain procedures or scenarios in steps or steps in a story in the same flyer. It is compact and small, yet they offer a lot of space for design and creativity as we see with the Z-folds.
3. Accordion Fold
The accordion fold is like an accordion, it has more than one panel which is expanded. The panels are unveiled each time the leaflet is opened, ideal for event advertising or a story that unfolds as readers get to explore portions of the leaflet at a time.
4. Roll Fold
Roll folds are basically two part folds where two parallel folds roll across each other in a scroll like manner. This technique is most useful for handling premium fliers and invitations as they combine gloss and high quality finish.
5. Gate Fold
One of the doors opens like normal doors by folding towards the middle while the other half forms another set of similar doors. While this method is pretty impressive, it is suitable for application for luxury goods, property sales and rentals, or appealing for any announcement that requires such a rich feel.
6. Parallel Fold
Another method, it makes two opposite folds that look like a book when opened What other names is this technique familiar with? Another nice and effective application of using foldable flyers is that it is possible to design one side of the flyer to deliver one single message at the same time as another part of the flyer delivers another message and so on.
7. Half-Fold
The half-fold is basic: the flyer can be divided in half either vertically or horizontally. It is ideal for business cards, restaurant descriptions and any other format that needs simple information to be imparted clearly.
8. Double Gate Fold
Similar to gate fold, but with two panels on top of each other. The site map is commonly employed for presenting more products or services since it offers a wider choice of aesthetic and informative appeal.
9. Double Parallel Fold
In this technique, the designer has to fold both sides of the flyer along parallel lines with the aim of getting a balanced flyer. It is used in many cases in areas where there is a need to have a well formatted structure like brochures, promotional booklets among others.
10. Custom Folds
Less often, one can establish a fold that will be unique to the brand or company image the web site owner has been promoting. Custom folds come handy here because they will help you set a totally different look and feel to your flyer – the type of look that will help it stand out on the potential consumer’s table or desk or on the receiver’s floor If you want a creative idea, fold the flyer like an origami or in some odd way.
Why Choose Unique Folds?
Special folding styles help not only to diversify the appearance of your flyers but also guarantee high interest rate people will be willing to look through the entire flyer. Moreover, they offer an unforgettable touch perception, which might be an advantage in reaching your consumers as far as your flyers will not be similar to thousands of other flat flyers with the same message.
Starting from the Z-folding to designing your own ways of folding styles, it is possible to make your flyer campaigns even more interesting and effective.
